A client who owns an online running shoe store wants to drive sales of a particular model of women’s running shoes.

  1. A client who owns an online running shoe store wants to drive sales of a particular model of women’s running shoes. What keywords should you include in this client’s keyword list to help achieve their goal?
  • Specific terms about the benefits of running
  • Specific terms about the shoe brand and model your client is selling
  • Generic terms about running and running shoes
  • Generic terms about different types of women’s shoes

Correct answer is:

  • Specific terms about the shoe brand and model your client is selling
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