In order to use remarketing with Google Analytics, you need to:
- have a goal conversion rate of 20%
- have your Google Analytics and AdWords accounts linked
- have at least one active AdWords account
- have a goal conversion rate of 30%
The correct Answer is: have your Google Analytics and AdWords accounts linked
Explanation:
In order to use remarketing with Google Analytics, you need to have your Google Analytics and Google Ads accounts linked. To use your Google Analytics tag instead of the Google Ads remarketing tag, you’ll need to have the following:
- Google Analytics tag on your website
- Linked Google Ads and Google Analytics accounts (when linking your accounts, you’ll need administrative access to the Google Ads account and edit access to the Google Analytics account)
- Remarketing and advertising features enabled in Google Analytics
Read more here: https://support.google.com/adwords/answer/2476688?hl=en
