Which statement is true about time-decay attribution?

  • It includes converting and non-converting paths.
  • It gives more credit to the touch-points closest to the conversion.
  • It’s the most advanced model in Google’s attribution products.
  • It algorithmically evaluates individual customer paths.

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Correct Answer is:
It gives more credit to the touch-points closest to the conversion.

Definition of Time-Decay: A multi-touch model that gives more credit to the touchpoints closest to the conversion.

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