Conversion measurement is an excellent way for businesses to understand how users are engaging with their brand. Match each conversion action to a relevant example of a business need.

Correct Answers are:

Jenna would like to know how many users are visiting a specific page on her client’s website. — Pageview
Edith is interested in tracking how many users are signing up for her newsletter each month. — Sign-up
Durene would like to measure how many sales of a specific product are made. — Purchase
Travis wants to measure the number of new customers his campaigns are producing for a client. — Lead

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