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Home » Measurement Certification » Tom’s using Google Ads to promote his bicycle store. He’s created an Android App and needs to measure how effectively the current ad campaign is driving purchases. How can Tom accomplish this?
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Tom can setting up a conversion action for in-app purchases to measure how effectively the current ad campaign is driving purchases.

  • By setting up an attribution action for website purchases.
  • By setting up a conversion action for website purchases.
  • By setting up an attribution action for in-app purchases.
  • By setting up a conversion action for in-app purchases.

Correct Answer is: By setting up a conversion action for in-app purchases.

If Tom wants to measure how effectively the current ad campaign is driving purchase to his bicycle store Android App, he needs to setup a conversion action for in-app purchases.

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