- Shows the average number of days, ad clicks, and ad impressions it took users to convert. — Attribution Overview report
- Shows how many conversions were received for each conversion action. — Top Conversions report
- All the conversions assisted by clicks, except for the last click for each keyword. — Assisted Conversions report
- Helps evaluate and optimize performance using the current attribution model. — Campaigns report
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- Learn more here: Skillshop Measurement Certification
- Fifth Chapter: Analyze and Optimize with Conversion Data
- Sub-Chapter: Understand data discrepancies with Janelle
