- Google Ads Certification Exam – All Q&As * Updated on 10-January-2020
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Correct Answer is:
Multiple media channels may use different tools to measure brand lift.
Since brand lift requires surveying ad-exposed and unexposed groups of users, the mechanism and methodology of delivering a survey may be specific to each channel. For this reason, it may not be possible to calculate a total increase in brand awareness generated by a campaign that spans multiple media channels
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- Eighth Chapter: Evaluate Results and Take Action
- Sub-Chapter: Optimization and automation