- Multiple media channels aggregate all your data into a single view.
- Multiple media channels use ads in identical ways.
- Multiple media channels consolidate campaign data for actionable insights.
- Multiple media channels may use different tools to measure brand lift.
Correct Answer is: Multiple media channels may use different tools to measure brand lift.
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Since brand lift requires surveying ad-exposed and unexposed groups of users, the mechanism and methodology of delivering a survey may be specific to each channel. For this reason, it may not be possible to calculate a total increase in brand awareness generated by a campaign that spans multiple media channels
- Learn more here: Skillshop Measurement Certification
- Eighth Chapter: Evaluate Results and Take Action
- Sub-Chapter: Optimization and automation
