Why is it difficult, or maybe impossible, to calculate a total increase in brand awareness from a campaign spanning multiple media channels?

  • Google Ads Certification Exam – All Q&As * Updated on 10-January-2020

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Correct Answer is:
Multiple media channels may use different tools to measure brand lift.

Since brand lift requires surveying ad-exposed and unexposed groups of users, the mechanism and methodology of delivering a survey may be specific to each channel. For this reason, it may not be possible to calculate a total increase in brand awareness generated by a campaign that spans multiple media channels

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