Levi’s an experienced marketing strategist for a software company that sells a learning platform to public schools. He developed healthy individual measurement habits that drive his success in constantly evolving his company’s marketing strategies to the schools’ changing needs. What are two habits Levi developed to help him evaluate and adapt his marketing strategies? (Choose two.)

  • He brings data to all his meetings. Data is at the center of every decision made.
  • He starts his day by looking at how well he’s doing on his company’s key performance indicators.
  • He values what his coworkers think and encourages them to give their opinions in his marketing meetings.
  • He maintains a set of preferred media channels that are proven to be effective and don’t need to change.

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Correct Answers are:
1. He starts his day by looking at how well he’s doing on his company’s key performance indicators.
2. He values what his coworkers think and encourages them to give their opinions in his marketing meetings.

Levi just developed habit of knowing his coworkers’ opinion and what they think about the marketing strategy. Another habit is analyzing the KPI indicators of his company to looking into the progress.

Levi just developed habit of knowing his coworkers’ opinion and what they think about the marketing strategy. Another habit is analyzing the KPI indicators of his company to looking into the progress.

The two habits Levi has developed to help him evaluate and adapt his marketing strategies are:

  • Start your day by looking at how well you’re doing on your objectives. This will ground your priority in driving the most important outcomes that you’re judged by and are accountable for.
  • Ask one another, “What does the data suggest we do?” instead of “What do you think?” This is an important first step to overcoming HIPPO, or listening to the “highest paid person’s opinion.” Opinions are nothing more than hypotheses to test — with data.
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