Mary feels confident managing Google Search campaigns and is interested in extending her marketing reach with the help of Google Display ads. She’s trying to decide whether to create a Standard Display campaign or a Smart Display campaign. Why would Mary choose Standard Display campaigns over Smart Display campaigns?

Mary choose Standard Display campaigns over Smart Display campaigns She wants full control over all aspects of her Display campaigns.

  • She prefers minimal input and relies on automated solutions.
  • She’s interested in in-depth reporting without managing the campaigns.
  • She wants to deliver both Search and Display Ads from the same campaign.
  • She wants full control over all aspects of her Display campaigns.

Correct Answer is: She wants full control over all aspects of her Display campaigns.

Since Mary feels confident managing Google Search campaigns and is interested in extending her marketing reach with the help of Google Display ads. She should choose Standard Display campaigns. Because Mary wants full control over all aspects of her Display campaigns.

If youโ€™re looking for full control over all aspects of your Display campaign, then a Standard Display campaign is right for you. You can manually select your targeting, bidding, and ad formats.

Mary feels confident managing Google Search campaigns and is interested in extending her marketing reach with the help of Google Display ads