- Google Ads Certification Exam – All Q&As * Updated on 10-January-2020
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Correct Answer is:
Media mix optimization
Felix has used media mix optimization to drive higher number of sales. This practice involves shifting media investment across media channels — moving budgets from lower-performing channels to higher-performing channels in order to improve the overall media performance. For example, if video ads drive sales at a higher ROI than display, a portion of the display budget may be moved to the video ad budget.
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- Eight Chapter: Evaluate Results and Take Action
- Sub-Chapter: Optimization and automation