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Home » Measurement Certification » Senior executives at a global manufacturing company are determining the key performance indicators they’ll use to judge how effective their online video advertising campaigns will be on Google Ads. What guidelines are they creating?
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Senior executives at a global manufacturing company are determining the key performance indicators they’ll use to judge how effective their online video advertising campaigns will be on Google Ads. What guidelines are they creating?

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  • Marketing objectives
  • Media objectives
  • Business objectives
  • Campaign metrics

Correct Answer is: Campaign metrics

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To judge how effective their online video advertising campaigns will be on Google Ads, these senior executives are creating campaign metrics. Campaign metrics are the individual metrics you use to measure the success of your media objectives. You can determine the key performance indicators to judge how effective online video advertising campaigns will be on Google Ads using these metrics.

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