Senior executives at a global manufacturing company are determining thekey performance indicators they’ll use to judge how effective their online video advertising campaigns will be on Google Ads. What guidelines are they creating?

  • Marketing objectives
  • Campaign metrics
  • Media objectives
  • Business objectives

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Correct Answer is:
Campaign metrics

To judge how effective their online video advertising campaigns will be on Google Ads, these senior executives are creating campaign metrics. Campaign metrics are the individual metrics you use to measure the success of your media objectives. You can determine the key performance indicators to judge how effective online video advertising campaigns will be on Google Ads using these metrics.

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