You want to complete conversion tracking setup on your business website with Google Ads. You’ve already…

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You want to complete conversion tracking setup on your business website with Google Ads. You’ve already implemented a global sitewide tag. Your next step is to create event tags, which must be placed in the correct section of your web pages to properly function. Where’s the event tag implemented on a web page?

  • Between the tags of your website page, before the last line of code.
  • Directly above the global site tag in the <\head> tags of all website pages.
  • On the home page of the website, both above and below the tags.
  • Between the tags of your website page, right after the global site tag.

Correct Answer is: Between the tags of your website page, right after the global site tag.

The event tag is implemented between the head (opening and closing) tags of your website pages, right after the global site tag. Event tags must be placed in the correct section of your web pages to properly function.