Brenda implemented conversion tracking tags for her website. She’s reviewing the total conversions across her ads, using the campaigns report. She’d like to see the total for each conversion type. How can she accomplish this?

  • By opening her assisted conversions report.
  • By switching to the attribution overview report.
  • By segmenting the data by conversion action.
  • By adding columns for each conversion type.

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Correct Answer is:
By segmenting the data by conversion action.

By default, the columns show the aggregated total across all conversions in an account. To get the view of individual conversions Brenda would like to see, she needs to segment the data by conversion action.

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