Store sales direct is designed for brick-and-mortar retailers that collect shopper purchase data in a customer relationship management system.
- Store visits
- Brand lift
- Mixed media
- Store sales direct
Correct Answer is: Store sales direct
Store Sales Direct is a Google product that analyzes information about the share of store visitors who make a purchase.
- Learn more here: Skillshop Measurement Certification
- Seventh Chapter: Assign Value to What’s Being Measured
- Sub-Chapter: Valuing media channels beyond attribution