- Store visits
- Brand lift
- Store sales direct
- Mixed media
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Correct Answer is:
Store sales direct
Store sales direct is designed for brick-and-mortar retailers that collect shopper purchase data in a customer relationship management system. Store Sales Direct is a Google product that analyzes information about the share of store visitors who make a purchase.
- Learn more here: Skillshop Measurement Certification
- Seventh Chapter: Assign Value to What’s Being Measured
- Sub-Chapter: Valuing media channels beyond attribution