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Home » Measurement Certification » Which Google measurement product is designed for brick-and-mortar retailers that collect shopper purchase data in a customer relationship management system?
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Store sales direct is designed for brick-and-mortar retailers that collect shopper purchase data in a customer relationship management system.

  • Store visits
  • Brand lift
  • Mixed media
  • Store sales direct

Correct Answer is: Store sales direct

Store Sales Direct is a Google product that analyzes information about the share of store visitors who make a purchase.

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