Which Google measurement product is designed for brick-and-mortar retailers that collect shopper purchase data in a customer relationship management system?

  • Store visits
  • Brand lift
  • Store sales direct
  • Mixed media

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Correct Answer is:
Store sales direct

Store sales direct is designed for brick-and-mortar retailers that collect shopper purchase data in a customer relationship management system. Store Sales Direct is a Google product that analyzes information about the share of store visitors who make a purchase.

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