- View-through impression
- Target impression share
- Maximize clicks
- Maximize conversions
- Enhanced CPC
Correct Answers are: Maximize conversions and Enhanced CPC
Maximize conversions and Enhance CPC are the two smart bidding strategies that Jamelle can use for his upcoming campaigns.
Smart Bidding is a subset of automated bid strategies that uses machine learning to optimize for conversions or conversion value in every auction.
- Learn more here: Skillshop Measurement Certification
- Fifth Chapter: Analyze and Optimize with Conversion Data
- Sub-Chapter: Optimize with the data