Jamelle wants to use Google Ads to advertise his website. He’s considering using one of the available Smart Bidding strategies that Google offers. What are two Smart Bidding strategies that Jamelle can use for his upcoming campaign? (Choose two.)

  • Google Ads Certification Exam – All Q&As * Updated on 10-January-2020

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Correct Answer is:
1. Maximize conversions
2. Enhanced CPC

Maximize conversions and Enhance CPC are the two smart bidding strategies that Jamelle can use for his upcoming campaigns.

Smart Bidding is a subset of automated bid strategies that uses machine learning to optimize for conversions or conversion value in every auction.

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