Peter has a website that promotes his local holiday rental site. He uses Google Ads to manage his advertising campaign. He’s cross-referencing his purchase conversions with his backend CRM, and the data isn’t matching up. What’s an attributed reason for this discrepancy?
- The CRM doesn’t support the unique order ID.
- Peter has enabled the View-through conversion column.
- Peter modified the event tag to capture a unique order ID.
- Conversion tracking is generating duplicate conversions.
The correct answer is: Conversion tracking is generating duplicate conversions.
If the data of CRM and Google Ads conversion is not matching up, this discrepancy might be because of the conversion tracking is generating duplicate conversions. if a customer returned to the conversion page or reloaded the page, Google Ads would’ve counted that as two conversions. So it’s best practice to add an order ID to remove duplicate conversions from conversion counts.
- Learn more here: Skillshop Measurement Certification
- Fifth Chapter: Analyze and Optimize with Conversion Data
- Sub-Chapter: Understand data discrepancies with Janelle