The correct order of setting up call conversion tracking is as follow:
- Choose “Phone Calls” as the conversion action to track.
- Click on “Calls to a phone number on your website” as the source of the phone call you would like to track.
- Generate the phone snippet for your website.
- Apply phone snippet to website.
- Learn more here: Skillshop Measurement Certification
- Fourth Chapter: Set Up Conversion Tracking to Meet Your Goals
- Sub-Chapter: Set up event tags