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Home » Measurement Certification » Cory owns a custom purse-design business. He launched an advertising campaign featuring purses made of environmentally friendly materials. He’s followed his customers through their entire journeys. What’s Cory’s final aim when engaging customers in their journey?
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Cory owns a custom purse-design business. He launched an advertising campaign featuring purses made of environmentally friendly materials. He’s followed his customers through their entire journeys. What’s Cory’s final aim when engaging customers in their journey?

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Cory owns a custom handbag design business. He launched an advertising campaign featuring handbags made of environmentally friendly materials. He’s followed his customers through their entire journeys. What’s Cory’s final aim when engaging customers in their journey?

  • To give them a call-to-action
  • To place his ads in a customer-centric channel
  • To get a customer to make their first purchase
  • To build brand loyalty

The correct answer is: To build brand loyalty

Cory’s final aim when engaging customers in their journey is to Cory’s final aim when engaging customers in their journey.

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