Following the ABCD framework, what’s one way to attract viewers and give them a reason to watch an ad?
- Use bright colors and loud noises to capture attention in the first five seconds.
- Hire a professional writer to craft the scripts for your YouTube campaigns.
- Invest in high-end camera systems to shoot video ad segments.
- Front-load the story arc by opening the ad with impact and grabbing their attention.
Correct answer is: Front-load the story arc by opening the ad with impact and grabbing their attention.
Following the ABCD framework, the one way to attract viewers is opening the ad with impact and grabbing their attention.
Frontload your story arc: Regardless of the format, all users have a choice to watch your ad or move on. You have seconds to grab and hold their attention. Open with impact, then plunge into the action.
Focus on framing: Use tightly cropped shots of key people or products to help users focus their attention in the right places, right from the jump.
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- Learn more here: Skillshop Video Certification
- Second chapter: Explore Creative Essentials for YouTube
- Sub-Chapter: Design great ads