Google Display Ads lets advertisers upload their own creative assets to the system. This allows advertisers greater control over the look and feel of their ads. What are the two types of uploaded ads?

Image ads and AMPHTML ads Image ads and AVHTTPS ads Video ads and AMPHTML ads Video ads and AMPHTTP ads Buy Answersheets – Pass Your Exam Quickly Display Ads Answersheet Display+Search Combo Pack See More >> Correct Answer is:Image ads and AMPHTML ads Google Display Ads lets advertisers upload their own creative assets to the … Read more

Diana is running a successful remarketing campaign. She wants to expand her reach with other targeting options. While creating a new Google Ads Display campaign with the “Influence consideration” marketing objective, she chooses Similar Audiences as her targeting option. What information is used to identify Similar Audiences?

Input from specific landing pages and keywords Audience interest around different topics Input from keywords, URLs, and apps Users actively researching and intending to buy new products or services Buy Answersheets – Pass Your Exam Quickly Display Ads Answersheet Display+Search Combo Pack See More >> Correct Answer is:Audience interest around different topics Influence Consideration will … Read more

Sierra owns a small business and handles many responsibilities, from logistics to marketing. She’s seen a lot of success with Google Search (hundreds of conversions a month) and would like to increase her reach by creating a Display campaign. But she’d like it to be as effortless as possible. What type of Display campaign should she run?

A Smart Display campaign A Dynamic remarketing campaign A Standard Display campaign A Standard remarketing campaign Correct Answer is:A Smart Display campaign Buy Answersheets – Pass Your Exam Quickly Search Answersheet Display Answersheet All 5 Answersheets(Saver Pack) See More >> If Sierra, who already is handling many responsibilities and wants to run Display campaign effortlessly, … Read more

Claire has created a Google Display Remarketing campaign. What’s the most likely reason she decided on remarketing?

Drive action Influence consideration Increase clicks Build awareness Buy Answersheets – Pass Your Exam Quickly Display Ads Answersheet Display+Search Combo Pack See More >> style=”button” color=”green”] >> Correct Answer is:Drive action Claire wants to drive action like getting sales or leads using Google Display Remarketing campaign. That is why she decided on remarketing. Learn more … Read more

Which type of automated bidding strategy is Target return on ad spend (ROAS)?

Consideration-focused bidding Conversion-focused bidding Revenue-focused bidding Awareness-based bidding Correct Answer is:Revenue-focused bidding Buy Answersheets – Pass Your Exam Quickly Search Answersheet Display Answersheet All 5 Answersheets(Saver Pack) See More >> Target ROAS comes under “Revenue-focused Bidding” automated bidding strategy. Choose this bid strategy if you’re tracking the revenue or value associated with your conversions and … Read more

Which two are available in Google Ads? (Choose two.)

Company targeting, which allows you to serve ads to the people who work for a specific company you choose. Variable targeting, which allows ads to be served to a subset of users on specified dates for a set ad price. Device targeting, which allows you to serve your ads to users on desktops, smartphones, andtablets. … Read more

A company creates niche sporting equipment for active female senior citizens. The company expects potential customers to be above 65 years old, either with or without a shown interest in sports. The company’s marketing team is looking to build awareness about their company’s innovative products. Which option can best help them reach their specific audience?

Affinity audiences Dynamic remarketing Demographic targeting In-Market audiences Buy Answersheets – Pass Your Exam Quickly Display Ads Answersheet Display+Search Combo Pack See More >> Correct Answer is:Demographic targeting The company who creates niche sporting equipment for active female senior citizens, expects potential customers to be above 65 years old. The company’s marketing team should use … Read more

Ken sees a high level of success from his Display campaigns, and wants to take performance to the next level with the help of Dynamic remarketing. How can Dynamic remarketing benefit him?

It will show exact products to potential customers that have previously seen them on hiswebsite. It will help him display new products to previous visitors who viewed, but did not purchase, a product he sells. It will connect with users based on their demonstrated in-market behavior and purchase intent. It will reach audiences based on … Read more

Nathan manages a website that sells bicycles. He’s using a Google Ads Display campaign to drive purchases in that segment, and chooses In-Market audiences as his targeting option. What’s the advantage In-Market audiences gives Nathan in reaching his marketing goals?

Reaches users based on their lifestyles, interests, and passions. Shows ads to users based on a combination of declared and inferred data. Connects him with audiences most interested in what he has to offer. Finds users that are similar to an original remarketing list. Buy Answersheets – Pass Your Exam Quickly Display Ads Answersheet Display+Search … Read more

Quinn recently launched a Display campaign for his women’s clothing store. Since the launch, his website traffic has increased, but sales have remained flat. Which story shows Quinn using remarketing to drive action?

Quinn remarkets using his original business objectives and campaigns, with new users from an uploaded compatible list. By leveraging existing materials, he aims to extend his reach while saving cost. Quinn creates a list of cart abandoners that identifies users who visited his website,considered buying his clothing, but didn’t purchase. He shows them an ad … Read more

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