Haley’s client wants to drive sales of her new cookboook that’s about gluten-free desserts.

Haley’s client wants to drive sales of her new cookboook that’s about gluten-free desserts. If Hayley sets up a Display Network campaign that targets potential customers using keywords and topics and the “Target and bid” setting, her client’s ads can show when: only the keywords match only the topics match the keywords and bid match … Read moreHaley’s client wants to drive sales of her new cookboook that’s about gluten-free desserts.

An advertiser promoting the release of a film that’s entirely in French with no subtitles wants to advertise on YouTube. He’s advertising it heavily in France through a traditional ad campaign,

An advertiser promoting the release of a film that’s entirely in French with no subtitles wants to advertise on YouTube. He’s advertising it heavily in France through a traditional ad campaign, but wants to ensure that online ads reach the most relevant YouTUbe audience. Which should he do? Change the AdWords account language setting to … Read moreAn advertiser promoting the release of a film that’s entirely in French with no subtitles wants to advertise on YouTube. He’s advertising it heavily in France through a traditional ad campaign,

“Engagement” with a Lightbox ad on a mobile phone or tablet is achieved when someone:

“Engagement” with a Lightbox ad on a mobile phone or tablet is achieved when someone: hovers their finger over the ad for at least 2 seconds watches the ad for at least 2 seconds expands or interacts with the ad watches the ad twice in a rob The correct Answer is: expands or interacts with … Read more“Engagement” with a Lightbox ad on a mobile phone or tablet is achieved when someone:

Managed placements allow advertisers to:

Managed placements allow advertisers to: give Google the ability to select placements for them and set industry appropriate bids bid differently for specific placements on the Google Display Network target relevant placements across the entire GoogleDisplay Network based on their keyword lists exclude a specific ad unit on a network page where there are multiple … Read moreManaged placements allow advertisers to:

If a display ad has been disapproved, how do you submit a request for another review?

If a display ad has been disapproved, how do you submit a request for another review? Email adwords-support@google.com to find out why it wasn’t approved Edit your ad so it complies with Google policy and re-save it Open and then resubmit the ad Click “Re-review display ad” The correct Answer is: Edit your ad so … Read moreIf a display ad has been disapproved, how do you submit a request for another review?

Your client who sells sports shoes might choose to target a custom affinity audience if he wants to:

Your client who sells sports shoes might choose to target a custom affinity audience if he wants to: reach men, women and children of all ages who need any kind of athletic shoes sell high-end running shoes to competitive marathon runners increase brand awareness reach shoppers who are ready to buy right away The correct … Read moreYour client who sells sports shoes might choose to target a custom affinity audience if he wants to:

An advertiser who wants to target specific categories of video content on the Google Display Network should:

An advertiser who wants to target specific categories of video content on the Google Display Network should: add the keyword ‘video’ to the campaign target the Search Network use video ad use the AdWords for Video Tool The correct Answer is: use video ad Google Display Advertising Exam – All Q&As * Updated on 05-Jan-2019 * … Read moreAn advertiser who wants to target specific categories of video content on the Google Display Network should:

Which bidding option is best suited for an advertiser focused on direct response marketing goals?

Which bidding option is best suited for an advertiser focused on direct response marketing goals? Cost-per-interaction (CPI) Cost-per-click Effective cost-per-thousand impressions (eCPM) cost-per-thousand impressions (CPM) The correct Answer is: Cost-per-click Google Display Advertising Exam – All Q&As * Updated on 05-Jan-2019 * 100% Moneyback Guarantee * 100% Legitimate to use for Exam Explanation: One of the … Read moreWhich bidding option is best suited for an advertiser focused on direct response marketing goals?

When optimizing for the Display Network, a clear call-to-action (CTA) in the ad text is important in order to:

When optimizing for the Display Network, a clear call-to-action (CTA) in the ad text is important in order to: increase overall impressions for the ad identify the traffic to your website that was generated by AdWords ads improve the Quality Score of the ad on all Google properties set expectations for customers who are in … Read moreWhen optimizing for the Display Network, a clear call-to-action (CTA) in the ad text is important in order to:

Which is a benefit of using display advertising with Google to build brand awareness?

Which is a benefit of using display advertising with Google to build brand awareness? Accurate forecasts of clicks and impressions Consistent performance from day-to-day Higher clickthrough rates (CTR) than on Google Search Expansive network of diverse sites The correct Answer is: Expansive network of diverse sites Google Display Advertising Exam – All Q&As * Updated on … Read moreWhich is a benefit of using display advertising with Google to build brand awareness?