Enhanced cost-per-click (ECPC) is a Conversion-focused automated bidding strategy.
- Awareness-based bidding
- Consideration-focused bidding
- Revenue-focused bidding
- Conversion-focused bidding
The correct answer is: Conversion-focused bidding
Enhanced cost-per-click (ECPC) is a CONVERSION-FOCUSED BIDDING STRATEGY. This strategy automatically adjusts your manual bid up or down based on each click’s likelihood to result in a conversion.
- Learn more here: Skillshop Shopping Ads Certification
- Sixth chapter: Increase Efficiency with Automated Bidding
- Sub-Chapter: Choose the right bidding strategy