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Which type of automated bidding strategy is enhanced cost-per-click (ECPC)?

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Enhanced cost-per-click (ECPC) is a Conversion-focused automated bidding strategy.


  • Awareness-based bidding
  • Consideration-focused bidding
  • Revenue-focused bidding
  • Conversion-focused bidding

The correct answer is: Conversion-focused bidding

Enhanced cost-per-click (ECPC) is a CONVERSION-FOCUSED BIDDING STRATEGY. This strategy automatically adjusts your manual bid up or down based on each click’s likelihood to result in a conversion.

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