Last Updated on 2 weeks by School4Seo Team
Enhanced cost-per-click (ECPC) is a Conversion-focused automated bidding strategy.
- Awareness-based bidding
- Consideration-focused bidding
- Revenue-focused bidding
- Conversion-focused bidding
The correct answer is: Conversion-focused bidding
Explanation: Conversion-focused bidding is the category that Enhanced cost-per-click (ECPC) falls under.
ECPC is an automated bidding strategy that adjusts your manual bids to maximize conversions. While it retains some manual control, it optimizes bids based on the likelihood of a conversion. It uses historical conversion data and real-time signals to increase bids for more likely conversions and decrease them for less likely ones. This focus on conversions makes it a conversion-focused bidding strategy, aiming to improve your return on ad spend by prioritizing conversions.
Enhanced cost-per-click (ECPC) is a CONVERSION-FOCUSED BIDDING STRATEGY. This strategy automatically adjusts your manual bid up or down based on each click’s likelihood to result in a conversion.