Relevance, control and results are the three core principles, which the Google Ads was built on.
- Sales, consideration, and integrity
- Growth, reach, and traffic
- Influence, awareness, and promotion
- Relevance, control, and results
The correct answer is: Relevance, control, and results
Google ads let to target relevant audiences to show ads, unlike the other advertisement mediums. You can even control your budget, schedule, and Geo-targeting. Google ads provide you result-oriented advertising solutions. If you want to run ads for awareness, you are suggested to use the Google Ads Display campaign, if you want to sell products, you can use a shopping campaign. For generating leads, you can use a search campaign.