Home » Google Shopping Advertising Exam Answers » Google Ads was designed to help businesses achieve online success. To accomplish this, Google Ads was built on three core principles. What are these principles?

Google Ads was designed to help businesses achieve online success. To accomplish this, Google Ads was built on three core principles. What are these principles?

Relevance, control and results are the three core principles, which the Google Ads was built on.


  • Sales, consideration, and integrity
  • Growth, reach, and traffic
  • Influence, awareness, and promotion
  • Relevance, control, and results

The correct answer is: Relevance, control, and results

Google ads let to target relevant audiences to show ads, unlike the other advertisement mediums.  You can even control your budget, schedule, and Geo-targeting. Google ads provide you result-oriented advertising solutions. If you want to run ads for awareness, you are suggested to use the Google Ads Display campaign, if you want to sell products, you can use a shopping campaign. For generating leads, you can use a search campaign.

Leave a Comment