Olivia manages an online store that sells musical instruments. She’ll soon host a jazz event and wants to…

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Olivia manages an online store that sells musical instruments. She’ll soon host a jazz event and wants to create awareness around it, especially within the community of jazz enthusiasts. Which targeting option should Olivia choose in order to achieve her marketing goal?

  • Similar Audiences
  • Dynamic remarketing
  • Demographic targeting
  • Affinity audiences

Correct Answer is: Affinity audiences

Olivia should choose Affinity audiences in order to achieve her marketing goal of creating awareness around it, especially within the community of jazz enthusiasts.

Google’s best-in-class algorithm distinguishes these users (Affinity audience) that are truly passionate about Jazz events rather than those that are merely interested.

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