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1. Google Search Ads Exam
2. Google Display Ads Exam
3. Google Shopping Ads Exam
4. Google Video Ads Exam
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Olivia manages an online store that sells musical instruments. She’ll soon host a jazz event and wants to create awareness around it, especially within the community of jazz enthusiasts. Which targeting option should Olivia choose in order to achieve her marketing goal?
- Similar Audiences
- Dynamic remarketing
- Demographic targeting
- Affinity audiences
Google’s best-in-class algorithm distinguishes these users (Affinity audience) that are truly passionate about Jazz events rather than those that are merely interested.
- Learn more here: Skillshop Display Certification
- Third chapter: Reach Users on Google Display Ads
- Sub-Chapter: Build awareness