Olivia should choose Affinity audiences in order to achieve her marketing goal of creating awareness about hosting a jazz event, especially within the community of jazz enthusiasts.
- Similar Audiences
- Dynamic remarketing
- Demographic targeting
- Affinity audiences
The correct answer is: Affinity audiences
Olivia should choose Affinity audiences in order to achieve her marketing goal of creating awareness around it, especially within the community of jazz enthusiasts.
Google’s best-in-class algorithm distinguishes these users (Affinity audience) that are truly passionate about Jazz events rather than those that are merely interested.
- Learn more here: Skillshop Display Certification
- Third chapter: Reach Users on Google Display Ads
- Sub-Chapter: Build awareness