Last Updated on 2 weeks by School4Seo Team
Olivia should choose Affinity audiences in order to achieve her marketing goal of creating awareness about hosting a jazz event, especially within the community of jazz enthusiasts.
- Similar Audiences
- Dynamic remarketing
- Demographic targeting
- Affinity audiences
The correct answer is: Affinity audiences
Explanation: Olivia should choose Affinity Audiences.
Affinity Audiences target users based on their long-term interests and passions. For Olivia, this means targeting users who have demonstrated a strong interest in jazz music. This option allows her to reach a broad audience of jazz enthusiasts, increasing awareness of her event. It’s ideal for building brand awareness and reaching users who are passionate about specific topics. This ensures her ads are shown to the most relevant audience, maximizing the effectiveness of her campaign and achieving her goal.
Olivia should choose Affinity audiences in order to achieve her marketing goal of creating awareness around it, especially within the community of jazz enthusiasts.
Google’s best-in-class algorithm distinguishes these users (Affinity audience) that are truly passionate about Jazz events rather than those that are merely interested.