Olivia manages an online store that sells musical instruments. She’ll soon host a jazz event and wants to create awareness around it, especially within the community of jazz enthusiasts. Which targeting option should Olivia choose in order to achieve her marketing goal?

Olivia should choose Affinity audiences in order to achieve her marketing goal of creating awareness about hosting a jazz event, especially within the community of jazz enthusiasts.

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  • Similar Audiences
  • Dynamic remarketing
  • Demographic targeting
  • Affinity audiences

Correct Answer is: Affinity audiences

Olivia should choose Affinity audiences in order to achieve her marketing goal of creating awareness around it, especially within the community of jazz enthusiasts.

Google’s best-in-class algorithm distinguishes these users (Affinity audience) that are truly passionate about Jazz events rather than those that are merely interested.

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