Keywords and URLs are the two data inputs that Howard can submit to best represent his audience.
- Offline conversions
- Negative keywords
The correct answers are: Keywords and URLs
If Haward wants to create a tailored audience that isn’t covered in one of our In-Market audience segments, Custom Intent is for him! Haward needs to simply enter keywords or URLs that best represent his audience or choose from one of our auto-created audiences.
- Learn more here: Skillshop Display Certification
- Third chapter: Reach Users on Google Display Ads
- Sub-Chapter: Influence consideration