Howard’s in the process of creating a Google Display campaign and decides to use Custom Intent audiences as a targeting option. He’d like to influence customer consideration, but his niche audience isn’t covered by an In-market audience segment. Which two data inputs can Howard submit to best represent his audience? (Choose two.)

Keywords and URLs are the two data inputs that Howard can submit to best represent his audience.


  • Topics
  • Offline conversions
  • Negative keywords
  • Keywords
  • URLs

The correct answers are: Keywords and URLs

If Haward wants to create a tailored audience that isn’t covered in one of our In-Market audience segments, Custom Intent is for him! Haward needs to simply enter keywords or URLs that best represent his audience or choose from one of our auto-created audiences.

Howards in the process of creating a Google Display campaign and decides to use Custom Intent audiences as a targeting option

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