Home » Google Display Advertising Exam » When deciding between Responsive Display Ads and uploaded ads, when would you opt for control rather than for efficiency?

When deciding between Responsive Display Ads and uploaded ads, when would you opt for control rather than for efficiency?

You opt for control rather than for efficiency when your ads must meet exact branding requirements.


  • When your ad has exceeded budget and you must cut costs.
  • When performance is your primary goal.
  • When you want ads that serve in all ad slot sizes.
  • When your ads must meet exact branding requirements.

The correct answer is: When your ads must meet exact branding requirements.

When deciding between Responsive Display Ads and uploaded ads you should opt for control rather than for efficiency if your ads must meet exact branding requirements.

You take your branding very seriously. Because you have exact requirements for how and where your ads will show, it may be best to create and upload your own ads. This option will likely limit you reach, as uploaded ads don’t have access to the same inventory as Responsive Display Ads.

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