Extended reach and Cost-effectiveness are two reasons a marketer might use Responsive Display Ads.
- Insight: Provides more robust industry data than other ad formats.
- Improved communication: Respond immediately to any website visitor query with an automated speech system or text.
- Guidance: Gives instruction to users on how to adjust ad size, appearance, and format to fit a specific ad slot.
- Extended reach: Create ads that serve in most ad slot sizes, into both native and non-native inventory.
- Cost-effective: Get more conversions at a similar cost-per-acquisition.
The correct answers are: Extended reach: Create ads that serve in most ad slot sizes, into both native and non-native inventory. and Cost-effective: Get more conversions at a similar cost-per-acquisition.
We tend to see 50% more conversions at a similar cost-per-acquisition (CPA) when advertisers add Responsive Display Ads to their image ad campaigns. That is why it is considered cost-effective compared to other formats.
Responsive Display Ads give you the ability to upload your own assets and create ads that serve in all ad slot sizes, into both native and non-native inventory. This ability makes its reach extended.
- Learn more here: Skillshop Display Certification
- Fifth chapter: Deliver the Right Message on Google Display Ads
- Sub-Chapter: Responsive Display Ads