Asmine should use Maximize clicks in her campaign to drive as many potential customers to her website as possible under given a set budget.
- Target impression share
- Maximize conversions
- Target return on ad spend (Target ROAS)
- Maximize clicks
The correct answer is: Maximize clicks
Maximize clicks bidding strategy is set bids to try to get you as many clicks as possible within a target spend amount that you choose. Being the director of marketing, Jasmine should use “Maximize Click” bidding strategy if She has been given a set budget to drive as many potential customers as possible to her clothing stores chain website.
- Learn more here: Skillshop Display Certification
- Fourth chapter: Increase Efficiency with Automated Bidding
- Sub-Chapter: Choose the right bidding strategy