Last Updated on 1 year ago by School4Seo Team

In a new Display campaign Affinity audiences and Demographic targeting are the two targeting options might be suitable for Lucy to use if she is creating with the goal of building awareness.

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• Custom Intent audiences
• In-Market audiences
• Standard remarketing
• Affinity audiences
• Demographic targeting

The correct answers are: Affinity audiences and Demographic targeting

For building awareness, the two targeting options for Lucy will be Affinity audience and Demographic Targeting. When you want to reach a broad audience and maximize your brand exposure, Google recommends selecting build awareness as a business goal.