Lucy is creating a new Display campaign with the goal of building awareness. Which two targeting options might be suitable for her to use? (Choose two.)

• Google Ads Certification Exam – All Q&As
  • * Updated on 05-November-2019
  • * 100% Moneyback Guarantee
  • * Score 95% to 100%

Correct Answer is:
Affinity audiences
Demographic targeting

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For building awareness, the two targeting options for Lucy will be Affinity audience and Demographic Targeting. When you want to reach a broad audience and maximize your brand exposure, Google recommends selecting build awareness as a business goal.

• Learn more here: Skillshop Display Certification
• Third chapter: Reach Users on Google Display Ads
• Sub-Chapter: Build awareness

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