Home » Google Display Advertising Exam » Lucy is creating a new Display campaign with the goal of building awareness. Which two targeting options might be suitable for her to use? (Choose two.)

Lucy is creating a new Display campaign with the goal of building awareness. Which two targeting options might be suitable for her to use? (Choose two.)

In a new Display campaign Affinity audiences and Demographic targeting are the two targeting options might be suitable for Lucy to use if she is creating with the goal of building awareness.


  • Custom Intent audiences
  • In-Market audiences
  • Standard remarketing
  • Affinity audiences
  • Demographic targeting

The correct answers are: Affinity audiences and Demographic targeting

For building awareness, the two targeting options for Lucy will be Affinity audience and Demographic Targeting. When you want to reach a broad audience and maximize your brand exposure, Google recommends selecting build awareness as a business goal.

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