In a new Display campaign Affinity audiences and Demographic targeting are the two targeting options might be suitable for Lucy to use if she is creating with the goal of building awareness.
- Custom Intent audiences
- In-Market audiences
- Standard remarketing
- Affinity audiences
- Demographic targeting
The correct answers are: Affinity audiences and Demographic targeting
For building awareness, the two targeting options for Lucy will be Affinity audience and Demographic Targeting. When you want to reach a broad audience and maximize your brand exposure, Google recommends selecting build awareness as a business goal.
- Learn more here: Skillshop Display Certification
- Third chapter: Reach Users on Google Display Ads
- Sub-Chapter: Build awareness