Home » Google Display Advertising Exam » Amy has created a new brand for her company’s goldfish training materials. She knows that other companies train goldfish and it is a popular sport, but realizes that it is a niche market. She wants to use a Google Display Ads campaign to build awareness for her new brand. Which Google Display ad targeting option can help Amy with her goal of creating awareness within her niche market?

Amy has created a new brand for her company’s goldfish training materials. She knows that other companies train goldfish and it is a popular sport, but realizes that it is a niche market. She wants to use a Google Display Ads campaign to build awareness for her new brand. Which Google Display ad targeting option can help Amy with her goal of creating awareness within her niche market?

If Amy wants to use a Google Display Ads campaign to build awareness for her new brand she should use Custom Affinity Audience to target the niche market.


  • Standard remarketing
  • Affinity audiences
  • Dynamic remarketing
  • Custom Affinity audiences

The correct answer is: Custom Affinity audiences

Amy wants to use a Google Display Ads campaign to build awareness for her new brand for her company’s goldfish training materials. Custom Affinity Audience, Google Display ad targeting option can help Amy with her goal of creating awareness within her niche market.
Custom Affinity Audience feature allows you to define and target custom-made audiences, giving you substantive reach against niche groups of users.

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