If Amy wants to use a Google Display Ads campaign to build awareness for her new brand she should use Custom Affinity Audience to target the niche market.
- Standard remarketing
- Affinity audiences
- Dynamic remarketing
- Custom Affinity audiences
The correct answer is: Custom Affinity audiences
Amy wants to use a Google Display Ads campaign to build awareness for her new brand for her company’s goldfish training materials. Custom Affinity Audience, Google Display ad targeting option can help Amy with her goal of creating awareness within her niche market.
Custom Affinity Audience feature allows you to define and target custom-made audiences, giving you substantive reach against niche groups of users.
- Learn more here: Skillshop Display Certification
- Third chapter: Reach Users on Google Display Ads
- Sub-Chapter: Build awareness