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When should you use responsive display ads?

You should use responsive display ads When your primary goal is performance.


  • When your ads will only be run in banner-eligible slots.
  • When your primary goal is to control the look and feel of your ads
  • When your primary goal is meeting branding requirements.
  • When your primary goal is performance.

The correct answer is: When your primary goal is performance.

You should use responsive display ads when your primary goal is performance. If you value performance over everything else. To best achieve that goal, you should take advantage of Responsive Display Ads, which automatically adjust to the available ad space.

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