Home » Google Display Advertising Exam » A company creates niche sporting equipment for active female senior citizens. The company expects potential customers to be above 65 years old, either with or without a shown interest in sports. The company’s marketing team is looking to build awareness about their company’s innovative products. Which option can best help them reach their specific audience?

A company creates niche sporting equipment for active female senior citizens. The company expects potential customers to be above 65 years old, either with or without a shown interest in sports. The company’s marketing team is looking to build awareness about their company’s innovative products. Which option can best help them reach their specific audience?

  • Affinity audiences
  • Dynamic remarketing
  • In-Market audiences
  • Demographic targeting

Correct Answer is: Demographic targeting

The company who creates niche sporting equipment for active female senior citizens, expects potential customers to be above 65 years old. The company’s marketing team should use use Demographic Targeting to reach their specific audience. You can target based on age, gender, and parental status.

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