Remarketing option best suits Cassandra if she wants to customize her Google Display Ads based on how potential customers previously engaged with her website
- In-Market audiences
- Custom Affinity audiences
- Similar Audiences
- Remarketing
The correct answer is: Remarketing
Cassandra should use Remarketing to customize her Google Display Ads based on how potential customers previously engaged with her website. It’s how you reconnect with great prospects as they browse the millions of websites and apps.
- Learn more here: Skillshop Display Certification
- Third chapter: Reach Users on Google Display Ads
- Sub-Chapter: Drive action