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Home » Google Display Advertising Exam » Cassandra wants to customize her Google Display Ads based on how potential customers previously engaged with her website. Which option best suits her needs?
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Cassandra wants to customize her Google Display Ads based on how potential customers previously engaged with her website. Which option best suits her needs?

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Remarketing option best suits Cassandra if she wants to customize her Google Display Ads based on how potential customers previously engaged with her website


  • In-Market audiences
  • Custom Affinity audiences
  • Similar Audiences
  • Remarketing

The correct answer is: Remarketing

Cassandra should use Remarketing to customize her Google Display Ads based on how potential customers previously engaged with her website. It’s how you reconnect with great prospects as they browse the millions of websites and apps.

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