Maximize clicks bidding strategy has the potential to meet Marta’s needs of driving customers to her website for a set cost.
- Target cost-per-acquisition (tCPA)
- Target impression share
- Target return on ad spend (Target ROAS)
- Maximize clicks
The correct answer is: Maximize clicks
Martha should choose the “Maximize Clicks” bid strategy if she wants to drive as many clicks or drive as many customers as possible within a set level of spend. Because Maximize Clicks strategy is used:
1. Budget-constrained campaigns focused on driving clicks
2. Drive more click volume
3. Maximize traffic when the extra budget is received
4. Upper funnel keywords that have high assist value in conversion
- Learn more here: Skillshop Search Certification
- Sixth chapter: Increase Efficiency with Automated Bidding
- Sub-Chapter: Choose the right bidding strategy
