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Which statement accurately describes the reach of Affinity Audiences’ targeting?

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Affinity Audiences’ targeting reaches TV-like audiences, based on their lifestyles, interests, and passions. This statement accurately describes the reach of it.


  • It reaches people who have the intent to purchase, updated in real time.
  • It reaches past visitors as they browse network websites and use network apps.
  • It reaches people while they’re actively browsing, researching, or comparing products and are close to a conversion.
  • It reaches TV-like audiences, based on their lifestyles, interests, and passions.

The correct answer is: It reaches TV-like audiences, based on their lifestyles, interests, and passions.

This statement accurately describes the reach of Affinity Audiences’ targeting. With Affinity audiences, you can reach TV-like audiences based on a holistic picture of their lifestyles, interests, and passions.

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