Home » Google Shopping Advertising Exam Answers » You’ve been tasked with marketing a new line of plumbing services, but you have a set budget you can’t exceed. Why is Google Ads a viable option?

You’ve been tasked with marketing a new line of plumbing services, but you have a set budget you can’t exceed. Why is Google Ads a viable option?

If you have a set budget that you can’t exceed then Google Ads is a viable option. It gives you control over your budget.


You’ve been tasked with marketing a new line of plumbing services, but you have a set budget that you can’t exceed. Why is Google Ads a viable option?

  • Google Ads guarantees phone calls to your business.
  • Google Ads allows you to cap the number of ads you pay for, based on your business.
  • Google Ads offers separate auctions for low budgets.
  • Google Ads gives you control over your budget.

The correct answer is: Google Ads gives you control over your budget

Google Ads gives you control over how you spend your money. There’s no minimum. And you can choose how much you spend per month, per day, and per ad. You’ll only pay when someone clicks your ad.

Google Ads is a viable option because it gives you control over your budget. With cost-per-click (CPC) bidding, you’re charged only when someone is interested enough to click your ad.

You tell Google Ads the most you’re willing to pay for a click on your ad (called the maximum cost-per-click bid), but you could be charged less.

You have control over your Google Ads budget. You decide the average amount you want to spend each day.

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