Which bidding option is best suited for an advertiser focused on branding goals?

Which bidding option is best suited for an advertiser focused on branding goals?

  • Effective cost-per-thousand impressions (eCPM)
  • Cost-per-click (CPC)
  • Cost per acquisition (CPA)
  • Viewable cost-per-thousand impressions (vCPM)

The correct Answer is:

  • Viewable cost-per-thousand impressions (vCPM)
  • Google Display Advertising Exam – All Q&As
  • * Updated on 05-Jan-2019
  • * 100% Moneyback Guarantee
  • * 100% Legitimate to use for Exam

Explanation:
If you want to increase brand awareness—not drive traffic to your site—focusing on impressions may be your strategy. You can use cost per thousand viewable impressions (vCPM) bidding to put your message in front of customers.

Read more here: https://support.google.com/adwords/answer/2472725?hl=en

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