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Home » Google Display Advertising Exam » Amanda uses “Influence consideration” as a marketing objective for her Google Display Ads campaign. Which targeting options are a good fit for Amanda’s campaign?

Amanda uses “Influence consideration” as a marketing objective for her Google Display Ads campaign. Which targeting options are a good fit for Amanda’s campaign?

Last Updated on 6 days by School4Seo Team

In-Market audiences, Custom Intent audiences and Similar Audiences are a good fit for Amanda’s campaign who are already using “Influence consideration” as a marketing objective for her Google Display Ads campaign.


  • Custom Intent audiences, Similar Audiences, Custom Affinity audiences
  • In-Market audiences, Affinity Audiences, Similar Audiences
  • Custom Intent audiences, Similar Audiences, Affinity Audiences
  • In-Market audiences, Custom Intent audiences, Similar Audiences

The correct answer is: In-Market audiences, Custom Intent audiences, Similar Audiences

Explanation: In-Market audiences, Custom Intent audiences, and Similar Audiences are all good fits for Amanda’s “Influence consideration” objective.

  • In-Market audiences: Target users actively researching or comparing products or services in her category.
  • Custom Intent audiences: Reach users who have shown specific interest based on keywords and URLs.
  • Similar audiences: Expand reach by targeting users who share characteristics with her existing customers.

These options help reach users in the consideration phase, effectively influencing their decision-making process. They target users likely receptive to Amanda’s messaging, maximizing the impact of her campaign.

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