Amanda uses “Influence consideration” as a marketing objective for her Google Display Ads campaign…

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Amanda uses “Influence consideration” as a marketing objective for her Google Display Ads campaign. Which targeting options are a good fit for Amanda’s campaign?

  • Custom Intent audiences, Similar Audiences, Custom Affinity audiences
  • In-Market audiences, Affinity Audiences, Similar Audiences
  • Custom Intent audiences, Similar Audiences, Affinity Audiences
  • In-Market audiences, Custom Intent audiences, Similar Audiences

Correct Answer is: In-Market audiences, Custom Intent audiences, Similar Audiences

For Amanda’s campaign, In-Market audiences, Custom Intent audiences and Similar Audiences options are a good fit for “Influence consideration” as a marketing objective.

Influence consideration marketing objective is set when you want to engage with users that are actively researching products or services.

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