Frank should choose Influence consideration objective when creating his Display campaign if he wants to engage with users who are researching scuba-diving lessons.
- Build awareness
- Drive action
- Increase sales
- Influence consideration
The correct answer is: Influence consideration
Frank, Who offers lessons and sells scuba diving equipment wants to engage with users who are researching scuba-diving lessons. Frank should choose the Influence consideration objective while creating his Display Campaign.
When you want to engage with users that are actively researching products or services, Google recommends selecting influence consideration as your Display campaign marketing objective.
- Learn more here: Skillshop Display Certification
- Third chapter: Reach Users on Google Display Ads
- Sub-Chapter: Influence consideration
