- He wants to engage with users who intend to purchase his products and are actively researching them.
- He wants to generate dynamic ads to reach specific audiences.
- He wants to leverage Google’s automation technology to drive direct sales of his products.
- He wants to get his Display Ads in front of as many people as possible.
Correct Answer is: He wants to get his Display Ads in front of as many people as possible.
Colin choose “Build awareness” as his marketing objective. Because he wants to get his Display Ads in front of as many people as possible. When you want to reach a broad audience and maximize your brand exposure, Google recommends you to select build awareness as your Display campaign marketing objective.
- Learn more here: Skillshop Display Certification
- Third chapter: Reach Users on Google Display Ads
- Sub-Chapter: Build awareness