Home » Google Display Advertising Exam » Quinn recently launched a Display campaign for his women’s clothing store. Since the launch, his website traffic has increased, but sales have remained flat. Which story shows Quinn using remarketing to drive action?

Quinn recently launched a Display campaign for his women’s clothing store. Since the launch, his website traffic has increased, but sales have remained flat. Which story shows Quinn using remarketing to drive action?

Quinn creates a list of cart abandoners that identifies users who visited his website, considered buying his clothing, but didn’t purchase. He shows them an ad with a promotional discount code. This story shows Quinn using remarketing to drive action.


  • Quinn remarkets using his original business objectives and campaigns, with new users from an uploaded compatible list. By leveraging existing materials, he aims to extend his reach while saving cost.
  • Quinn uses the In-Market audience segment for baking supplies with the intent of reaching potential customers while they’re actively browsing for women’s apparel and are close to a conversion.
  • Quinn creates a custom audience segment using keywords and URLs as inputs. He hopes to extend his audience to customers interested in women’s accessories.
  • Quinn creates a list of cart abandoners that identifies users who visited his website,considered buying his clothing, but didn’t purchase. He shows them an ad with a promotional discount code.

The correct answer is: Quinn creates a list of cart abandoners that identify users who visited his website, considered buying his clothing, but didn’t purchase. He shows them an ad with a promotional discount code.

Since Quinn is showing promotional discount code ads to persons who visited his website, considered buying his clothing, but didn’t purchase. This can be done in Remarketing only. Remarketing lets you target those people who have visited your website or accessed your app.

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