Last Updated on 1 week by School4Seo Team
Standard remarketing and Dynamic remarketing are two relevant options Adam might use to reach his goal of “Drive action” for his new Display campaign.
Adam has determined that ‘Drive action’ is the appropriate marketing objective for his new display campaign. What are two relevant options that he might use to reach his goal? (Choose two) Select 2 Correct Responses
- Demographic targeting
- Custom Intent audiences
- Affinity Audiences
- Standard remarketing
- Dynamic remarketing
The correct answers are: Standard remarketing and Dynamic remarketing
Explanation: Standard remarketing and Dynamic remarketing are relevant options for Adam’s “Drive action” objective.
- Standard remarketing: Re-engages users who previously interacted with his website, encouraging them to complete a desired action.
- Dynamic remarketing: Shows users ads featuring the specific products or services they viewed, driving them back to complete a purchase.
Both options target users who have already shown interest, making them more likely to take action. They are effective for driving conversions and direct responses, aligning with Adam’s marketing objective.
Standard Remarketing and Dynamic Remarketing are the two options that Adam might use to reach his goal of Driving Action. When you want to re-engage with users that have already shown interest in your brand, Google recommend selecting drive action as your Display campaign marketing objective.