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What can the Performance Planner recommend?

The Performance Planner can recommend Campaign-level Target CPA (cost-per-acquisition).

What can Performance Planner recommend?

  • Applying bid adjustments to specific locations
  • Including or excluding “Google search partners”
  • Using “Target impression share” as an automated bid strategy
  • Campaign-level Target CPA (cost-per-acquisition)

The correct answer is: Campaign-level Target CPA (cost-per-acquisition)

Performance Planner helps improve return on investment so you can drive more conversions within your target CPA.

It’s a best practice to separate campaigns with different marketing objectives into different Performance Planner plans, so that spend isn’t reallocated between two different marketing objectives. Instead, consider grouping campaigns by marketing goal or budget.

  • Learn more here: Skillshop Search Certification
  • Last chapter: Increase conversions with Performance Planner
  • Sub-Chapter: Take action with Performance Planner

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