If Catherine wants to reengage existing visitor on her website who make purchase then she need to set the marketing objective to “Drive Action”.
- Influence consideration
- Build awareness
- Increase leads
- Drive action
The correct answer is: Drive action
In order to re-engage with visitors who didn’t make a purchase on her online pet store, Catherine should Drive Action marketing objective. Because “Drive Action” marketing objective get you sales or leads by motivating people to take action.
- Learn more here: Skillshop Display Certification
- Third chapter: Reach Users on Google Display Ads
- Sub-Chapter: Drive action