Catherine received a significant amount of traffic to her online pet store after launching her Display campaign

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4. Video Ads Exam

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Catherine received a significant amount of traffic to her online pet store after launching her Display campaign. Unfortunately, many visitors to her online store didn’t make a purchase. When creating a new Display campaign, which marketing objective should Catherine choose in order to reengage with these visitors?

  • Influence consideration
  • Build awareness
  • Increase leads
  • Drive action

Correct Answer is: Drive action

In order to re-engage with visitors who didn’t make a purchase on her online pet store, Catherine should Drive Action marketing objective. Because “Drive Action” marketing objective get you sales or leads by motivating people to take action.

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