Home » Google Display Advertising Exam » Catherine received a significant amount of traffic to her online pet store after launching her Display campaign. Unfortunately, many visitors to her online store didn’t make a purchase. When creating a new Display campaign, which marketing objective should Catherine choose in order to reengage with these visitors?

Catherine received a significant amount of traffic to her online pet store after launching her Display campaign. Unfortunately, many visitors to her online store didn’t make a purchase. When creating a new Display campaign, which marketing objective should Catherine choose in order to reengage with these visitors?

If Catherine wants to reengage existing visitor on her website who make purchase then she need to set the marketing objective to “Drive Action”.


  • Influence consideration
  • Build awareness
  • Increase leads
  • Drive action

The correct answer is: Drive action

In order to re-engage with visitors who didn’t make a purchase on her online pet store, Catherine should Drive Action marketing objective. Because “Drive Action” marketing objective get you sales or leads by motivating people to take action.

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