Last Updated on 1 year ago by School4Seo Team

Marie should use Conversion-focused bidding strategy to maximize specific user actions after the click.

---

Marie is a marketer trying to maximise specific user actions after the click. Which automated bidding strategy should she use to accomplish this?

• Consideration-focused bidding
• Awareness-based bidding
• Retention-focused bidding
• Conversion-focused bidding

The correct answer is: Conversion-focused bidding

If Marie is trying to maximize specific user actions after the click, she should choose Conversion-focused bidding.  Conversion-focused bidding strategies are chosen if you’re tracking actions post-click, valuing conversions equally, and looking to maximize the number of conversions.