Home » Google Shopping Advertising Exam Answers » Marie is a marketer trying to maximize specific user actions after the click. Which automated bidding strategy should she use to accomplish this?

Marie is a marketer trying to maximize specific user actions after the click. Which automated bidding strategy should she use to accomplish this?

Marie should use Conversion-focused bidding strategy to maximize specific user actions after the click.


Marie is a marketer trying to maximise specific user actions after the click. Which automated bidding strategy should she use to accomplish this?

  • Consideration-focused bidding
  • Awareness-based bidding
  • Retention-focused bidding
  • Conversion-focused bidding

The correct answer is: Conversion-focused bidding

If Marie is trying to maximize specific user actions after the click, she should choose Conversion-focused bidding.  Conversion-focused bidding strategies are chosen if you’re tracking actions post-click, valuing conversions equally, and looking to maximize the number of conversions.

  • Learn more here: Skillshop Display Certification
  • Fourth chapter: Increase Efficiency with Automated Bidding
  • Sub-Chapter: Choose the right bidding strategy

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