Last Updated on 2 weeks by School4Seo Team
Revenue-focused bidding strategy is Target return on ad spend (ROAS).
- Consideration-focused bidding
- Conversion-focused bidding
- Awareness-based bidding
- Revenue-focused bidding
The correct answer is: Revenue-focused bidding
Explanation: Revenue-focused bidding strategy is Target return on ad spend (ROAS).
Target ROAS prioritizes maximizing revenue based on a specified return on ad spend percentage. It analyzes conversion values and adjusts bids to achieve the desired ROAS. This strategy focuses on generating revenue rather than just maximizing clicks or conversions. It’s ideal for businesses that prioritize profit and want to ensure their ad spend directly contributes to revenue goals. By setting a target ROAS, advertisers can optimize their campaigns to achieve a specific return on their investment.
Target ROAS comes under a “Revenue-focused Bidding” automated bidding strategy. Choose this bid strategy if you’re tracking the revenue or value associated with your conversions and want to maximize it.
