Revenue-focused bidding strategy is Target return on ad spend (ROAS).
- Consideration-focused bidding
- Conversion-focused bidding
- Awareness-based bidding
- Revenue-focused bidding
The correct answer is: Revenue-focused bidding
Target ROAS comes under a “Revenue-focused Bidding” automated bidding strategy. Choose this bid strategy if you’re tracking the revenue or value associated with your conversions and want to maximize it.
- Learn more here: Skillshop Display Certification
- Fourth chapter: Increase Efficiency with Automated Bidding
- Sub-Chapter: Choose the right bidding strategy
