Home » Google Display Advertising Exam » Alan has introduced a new line of scooters on his website and is using a Google Display Ad campaign to promote them. He selects “Build awareness” as the marketing objective for his campaign. Why would Alan choose “Build awareness” as his marketing objective?

Alan has introduced a new line of scooters on his website and is using a Google Display Ad campaign to promote them. He selects “Build awareness” as the marketing objective for his campaign. Why would Alan choose “Build awareness” as his marketing objective?

Alan choose “Build awareness” as his marketing objective To reach a broad audience for his scooters. Because he has introduced a new line of scooters on his website and is using a Google Display Ad campaign to promote them.


  • To dynamically generate ads, based on an audience’s interest in scooters.
  • To engage with audiences who previously bought his scooters.
  • To reengage users who previously showed interest in his scooters.
  • To reach a broad audience for his scooters.

The correct answer is: To reach a broad audience for his scooters.

Alan chooses “Build awareness” as his marketing objective to reach a broad audience for his scooters. Because When you want to reach a broad audience and maximize your brand exposure, Google Ads recommends selecting build awareness as your Display campaign marketing objective.

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