Alan has introduced a new line of scooters on his website and is using a Google Display Ad campaign to promote them. He selects “Build awareness” as the marketing objective for his campaign. Why would Alan choose “Build awareness” as his marketing objective?

  • Google Ads Certification Exam – All Q&As
    • * Updated on 05-November-2019
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Correct Answer is:
To reach a broad audience for his scooters.

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Alan choose “Build awareness” as his marketing objective to reach a broad audience for his scooters. Because When you want to reach a broad audience and maximize your brand exposure, Google Ads recommends selecting build awareness as your Display campaign marketing objective.

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