Last Updated on 2 weeks by School4Seo Team

Alan choose “Build awareness” as his marketing objective To reach a broad audience for his scooters. Because he has introduced a new line of scooters on his website and is using a Google Display Ad campaign to promote them.

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• To dynamically generate ads, based on an audience’s interest in scooters.
• To engage with audiences who previously bought his scooters.
• To reengage users who previously showed interest in his scooters.
• To reach a broad audience for his scooters.

The correct answer is: To reach a broad audience for his scooters.

Explanation: Alan chose “Build awareness” as his marketing objective to reach a broad audience for his scooters.

When launching a new product line, building awareness is crucial. It aims to introduce the product to as many potential customers as possible. Display campaigns are effective for this, as they can reach a wide audience across the internet. By selecting “Build awareness,” Alan prioritizes visibility and brand recognition over immediate conversions. This strategy ensures that potential customers become familiar with his new scooters, laying the groundwork for future sales.