Alan choose “Build awareness” as his marketing objective To reach a broad audience for his scooters. Because he has introduced a new line of scooters on his website and is using a Google Display Ad campaign to promote them.
- To dynamically generate ads, based on an audience’s interest in scooters.
- To engage with audiences who previously bought his scooters.
- To reengage users who previously showed interest in his scooters.
- To reach a broad audience for his scooters.
The correct answer is: To reach a broad audience for his scooters.
Alan chooses “Build awareness” as his marketing objective to reach a broad audience for his scooters. Because When you want to reach a broad audience and maximize your brand exposure, Google Ads recommends selecting build awareness as your Display campaign marketing objective.
- Learn more here: Skillshop Display Certification
- Third chapter: Reach Users on Google Display Ads
- Sub-Chapter: Build awareness