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Priya only has $500 a month to spend on her campaign, but she needs to drive as many potential customers as possible to her website. What type of automated bidding strategy would be best for Priya’s campaign?

Maximize clicks bidding strategy would be best for Priya’s campaign because she needs to drive as many potential customers as possible to her website with a limited budget option.


Priya only has $500 a month to spend on her campaign, but she needs to drive as many potential customers as possible to her website. Which type of automated bidding strategy would be best for Priya’s campaign?

  • Target impression share
  • Enhanced cost-per-click (eCPC)
  • Target return on ad spend (tROAS)
  • Maximize clicks

The correct answer is: Maximize clicks

Maximize clicks bidding strategy would be best for Priya’s campaign. Because this automated bid strategy sets your bids to help get as many clicks as possible within your budget. Priya needs to drive as many potential customers as possible to her website.

She can also set a cap on bids when using a Maximize clicks bid strategy. It lets her control the maximum amount she’s willing to pay for each click.

Other similar question: Priya only has £500 a month to spend on her campaign, but she needs to drive as many potential customers as possible to her website.

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