User journey complexities, performance, and auctions are the factors that an advertiser consider when deciding on a bidding strategy.
- Customer search history, competition, and conversions
- Ad schedule and budget
- Results, targeted locations, and purchase history
- User journey complexities, performance, and auctions
The correct answer is: User journey complexities, performance, and auctions
When deciding on a bidding strategy an advertiser considers User journey complexities, performance, and auctions. Setting the appropriate bid is a complex but essential challenge. Below are some key factors to keep in mind.
- Performance
- Auctions
- User Journey Complexities
- Learn more here: Skillshop Display Certification
- Fourth chapter: Increase Efficiency with Automated Bidding
- Sub-Chapter: What’s automated bidding?