Home » Google Display Advertising Exam » Susan doesn’t have time to create Display Ads herself. She hopes to use a Smart Display campaign to automatically generate ads. Which two building blocks must Susan supply in order for a Smart Display campaign to automate her ad creation? (Choose two.)

Susan doesn’t have time to create Display Ads herself. She hopes to use a Smart Display campaign to automatically generate ads. Which two building blocks must Susan supply in order for a Smart Display campaign to automate her ad creation? (Choose two.)

Susan must supply Headlines and Images in order for a Smart Display campaign to automate her ad creation.


  • Videos
  • Ad dimensions
  • Keywords
  • Headlines
  • Images

The correct answers are: Headlines and Images

If Susan wants to use Smart Display Campaign because of lack of time, she needs to supply two building blocks, Headline and Images in order for a smart display campaign to automate her ads creation.
You provide a few inputs: what your ads will say, images you want to use, daily budget, and cost-per-acquisition (CPA) performance targets. Google will mix and match your ads at scale.

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