Susan must supply Headlines and Images in order for a Smart Display campaign to automate her ad creation.
- Videos
- Ad dimensions
- Keywords
- Headlines
- Images
The correct answers are: Headlines and Images
If Susan wants to use Smart Display Campaign because of lack of time, she needs to supply two building blocks, Headline and Images in order for a smart display campaign to automate her ads creation.
You provide a few inputs: what your ads will say, images you want to use, daily budget, and cost-per-acquisition (CPA) performance targets. Google will mix and match your ads at scale.
- Learn more here: Skillshop Display Certification
- Second chapter: Identify Campaign Types on Google Display Ads
- Sub-Chapter: Display campaign types
