An advertiser who sells coffee beans added the keyword ‘Java’ to an ad group. advertiser who sells coffee beans adds the keyword ‘Java’ to an ad group. After two weeks, she runs a Placement Performance Report and notices that the ad is showing up on websites about JavaScript programming.

An advertiser who sells coffee beans has added the keyword ‘Java’ to an ad group. After two weeks, she runs a Placement Performance Report and notices that the ad is showing up on websites about JavaScript programming. What should the she do to avoid appearing on these irrelevant sites?

  • Add “Java Beans” as a negative keyword
  • Add “Coffee Beans” as a topic
  • Make it obvious in the ad copy that “java” refers to coffee, not javaScript
  • Exclude “Programming” as a topic
  • Add “Java Beans” as a negative keyword

The correct Answer is:

  • Exclude “Programming” as a topic
  • Google Display Advertising Exam – All Q&As
  • * Updated on 25-Apr-2019
  • * 100% Moneyback Guarantee
  • * 100% Legitimate to use for Exam

Explanation: Just as you can target pages in the Google Display Network about certain subjects – like cars or music – you can also exclude by topic to keep your ads off webpages whose themes aren’t relevant to your customers.
Reasons to exclude topics
1. Avoid showing your ads on pages that aren’t relevant to your business.
2. Continue to target broad themes while filtering out subtopics and niche areas.
3. Spend your advertising budget effectively, excluding topics that show a low return.

Read more here: https://support.google.com/google-ads/answer/2456096

Related Post

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.